Adjust Your Set – Nando's Pitch Win, October 2016
Here I was invited into the war room at London content agency Adjust Your Set to consult on content ideas for all things PERi-PERi, resulting in a winning pitch to deliver Nando’s first dip into content publishing.
Fitting with an agency that prides itself on delivering “content at the speed of culture”, my knowledge of the South African and wider dance music scene through my work at Mixmag took the team in new directions.
This was backed up with a series of cracking concepts, covering episodic TV slots with target market tastemakers, restaurant AV booths for cross-continental diners to share food challenges, remix collaborations between artists, and heated debates between two celebrity besties who banter over a Wing Roulette plate – all embodying Nando’s creative collisions between ‘fire’ and ‘feed’.
You can see some of my ideas in action on the Nando’s This is PERi-PERi page.
“In the ad/creative industry, we love a category & a pigeonholed role. But the world just doesn’t work that way anymore and good thinking doesn’t fit into easy categories. Phil is a good thinker. Yes, he can write. Yes, he’s creative but a good thinker should be all those things and more. From personal experience, I can wholeheartedly recommend Phil to anyone with a problem to solve who can tell department heads to go hang on their job descriptions.”
